Our Diary

Madison Utley speaks to Daniel Bussius about the process of writing his first book, Marketing Built By Love, the opportunities it has unlocked for him, and how it feels to be able to walk into bookstores across the country and find his work on the shelves.  

Q: Can you talk to me about the motivation behind this project?

A: As a small business owner myself, who has worked with businesses of all sizes since 1998, I’ve noticed a common challenge around marketing. Not only do many business owners grapple with finding the right strategies, but many harbor a genuine dislike for it that really holds them back. Because of this, I ended up dedicating 13 years and over one million dollars to developing a foundational marketing process based on my learning from billion-dollar brands, as well as an understanding of the human-centric aspect of selling. Upon completion, launch, and global validation of this marketing process, I realized the importance of spreading the message to as many people as possible. The way to do that felt clear: I needed to write a book–one that was comprehensive yet accessible, catering to a broad audience while maintaining the caliber of quality that would appeal to established, recognized book buyers and retail stores for stocking. This was where the quest to find help for writing such a book began. 

Q: What next steps did you take once you committed to writing your book? 

A: I tried many different avenues to write the book unsuccessfully, wasting a year of my time as well as a considerable amount of money. Eventually, I connected with Stuart after an exhaustive online search for ghostwriters. His professional achievements impressed me, including being a published author under a major imprint. Our initial conversation was refreshing and reassuring, affirming that he was the right person for the job.

Stuart is a master of his craft. Upon reviewing the manuscript draft, he restructured the outline, made definitive changes to the book’s story arc, enhanced its flow, and incorporated more valuable content for readers. After his involvement, we had a complete manuscript ready for presentation to my publisher, Greenleaf. In their own words, they were impressed to see a manuscript so well polished and with such little editorial work needed from a first-time author. Stuart’s assistance was paramount in shaping the success that my book has experienced thus far.

Q: What did the process then look like with your publisher?  

A: After Greenleaf handled the book’s proofing, formatting, citations, and cover art, they began pitching it to distributors. They cautioned me about the competitiveness in book selection, noting that fewer than 4% of printed books make it into retail distribution annually. However, my book was picked up nationwide by Barnes and Noble. It is also available online through Target.com and, of course, Amazon. In its first week post launch, without paid advertising, affiliate marketing, or an official book launch event, the book achieved best-seller status in three major Amazon categories—two in hardcover and one in digital.

Q: How does it feel, knowing that your book is out in the world?

A: The journey from start to finish has been a whirlwind. Stepping into a Nashville bookstore, two thousand miles from my California home, and signing my books displayed on the shelves filled me with an indescribable sense of accomplishment and pride. Writing a book is a significant milestone, whether pursued for personal growth or professional objectives. It challenges one to evolve, reconsider their knowledge, and translate their wisdom into words that resonate with readers worldwide, inspiring them in their own enlightenment. Writing this book has also generated substantial revenue for my marketing agency and led to invitations to notable podcasts and speaking events.

Q: What message do you have for other aspiring authors who suspect they might have a book in them?

A: If you’re here, right now reading this, this is your sign that it’s time for your book to be born. I dare you to create a piece of literary work of the highest caliber, and I urge you to do so with the guidance of a true master of his craft, Stuart Horwitz. He will be your biggest asset, best friend, and guiding light on an incredible journey that you’ll be proud of for the rest of your life.